Artful Media Group
Digital Communication Agency in Houston, TX
Social Media is Dead! Long Live Social Media!
The other day I was trying to convince a client about the merit of social media beyond a single tool. Then I paused and thought: why? How much return will this tactic net, even if it does fulfill the overall strategy? Today, this tool…tomorrow…which tool? And use it…how? To reach…whom? To what end? And then, [...]
How to create a targeted, effective social media job description
Organizations can struggle to create a social media job description. Done badly, it can prevent you from finding the right person in a timely way, and may even impede your social media goals. Learn how to build a great social media job description that meets your needs, attracts the right person, and keeps your priorities on track. [...]
The Secret of Social Media Success
You hear all about them: the big success stories using digital media. Businesses, nonprofits, and individuals alike have all comprised the envy-inducing success using the web. What secret did these lucky ducks use to achieve their goals? And who are some of the good ones to consider? There are the business successes, for example: Hertz’s [...]
When “Going Viral” Social Media Marketing Can Be Bad for Business
Last week everyone was talking about Applebees and its very public firing of a waitress. This week a lot of people are talking about GoDaddy’s superbowl ad, and they have a lot to say. What they have to say is not good, and it reveals the flaw in “going viral” in social media. The long-held [...]
Preserving Integrity and Courtesy: The Right Way to Share Content
Sharing and curating content is an efficient way for an organization to keep their oar in the narrative waters. You offer valuable content to your community and build engagement, and your community gets useful and enjoyable information. But are you doing it right…or are you a poacher? Learn the right way to share, and common [...]
How to Build a Volunteer Blog with Form & Function
I recently had the honor of speaking to some of the best nonprofits at Action Camp San Antonio 2012. I tried my best to compress into 45 minutes the incredibly detailed and complex topic of not just building an actionable blog but building one that uses volunteers for storytelling and content. I skimmed the upper [...]
